Released on: March 19, 2008, 3:44 am

Press Release Author: Susan McCrossin

Industry: Internet & Online

Press Release Summary: PA Internet Marketing is a one stop solution for Internet
Marketing and SEO services in Pennsylvania (PA). Our Internet marketing and SEO
services include Pay per click Management, web site optimization, natural Link
Building, Creative content development

Press Release Body: By Sue McCrossin
Get More Visitors. Keep Them Longer. Convert More Sales.
What website owner wouldn't want this? I've been working with small and
medium-sized businesses to increase internet profits for the last eight years, and
the basic theory behind a successful website hasn't really changed in all that time.
Sure, the search engines change their algorithms, but if you follow some easy
guidelines, your site will always be ahead of the curve.
This process of increasing natural web site rankings is called search engine
optimization (SEO) and it is a multi-step continual process. It\'s not cheating; it\'s
helping search engines do their job more efficiently, and like anything worthwhile,
it takes a lot of time and patience. People often get discouraged in the process.
Don\'t worry! Search engine optimization pays for itself in increased revenue. It is
worth the time and trouble. Here are some tips to get you started:
1. Your Domain Name: Are All the Good Ones Already Taken?
If you are just starting out, choose a domain name (URL) for your site which
incorporates some of the words you think people will use to search for you. There
are still lots of profitable domains available, and with some creative forethought I
know you can come up with a great domain. There are many tools to research domain
names, including http://www.checkdomain.com/. As soon as you get your domain,
concentrate on building and putting up the home page right away. Submit the home
page to Google and the Open Directory (that's DMOZ.ORG). Directory listings are
difficult to change, so it's important to get your site listed in the right spot.
Read the information on how to suggest a site or add a site before you submit. The
sooner your domain is submitted to Google the shorter the time your site will be in
the Google "sandbox". Google places new domains into a sandbox until other sites
begin to link to the domain (referring it) and legitimizing the business.
2. Get Some Referrals From Other Websites!
Search engines are basically programs, and they index your site without human
assistance. So after Google reads through your site, it also checks to see if other
websites have referred or recommended it by linking to it. It reads the link text
and uses that to determine how to index your site. Try to get as many web sites to
link to your web site as you can. Think of links from other sites as referrals.
You wouldn't want a referral from a "shady business", and you don't want a link from
a "shady" website. Build up your internet network in the same way you network your
business.
3. How are People Really Searching?
You know your business, but do you really know how other people refer to your
services or products? You can see what people are actually searching for, (and this
will help you to find the optimal search words for your site,) by using tools like
,Google's Adwords Keyword Suggestions Word Tracker
. Choose two or three specialized phrases for each page of your site of three to
four words. Sometimes "spying on your competitors" is an easy way to pick up good
keyword phrase ideas. Here are two really great sites for "spying on your
competitors": www.seodigger.com which shows
the search words the site ranks on Google for, and www.golexa.com which gives you a nice report on the
SEO work they have done to their site.
4. Make it Text!
Search engines read text.not pictures. Write at least 250 words of visible text
copy (not buttons, pictures or graphics) based on your chosen phrases at or near the
top of each page. Use each search word phrase numerous times (between 3 and 7)
within your copy for best results.
5. Titles and Tags (Not Just for Auto Sites!) Use Your Keywords
Make sure every page of your site has a search word-rich Title tag of about 60
characters. HTML title tags are critical because they\'re given a lot of weight with
all of the search engines. Put your search words into this tag, and if possible,
also put the search words into the actual file name of that HTML page. Add your
company name to the end of this tag, if you need to use it. Create a Meta
Description tag that uses your search words and also describes your site. The
information in this tag often appears under your Title in the search engine results
pages, and should be about 150 characters. The Meta Keyword tag is not important to
Google, but it doesn't hurt to have it, and it should not exceed 1000 characters.
Use your search words all over your pages. Things like headlines, image alt tags,
header tags, etc.), links from other pages, keywords in file names, and
keywords in hyperlinks can cumulatively boost search engine rankings. Use any or all
of these where they make sense for your site.
6. Double Check!
Your site is like a salesman. You need to give it all the tools and testing to make
a great impression. Make sure your site is error-free and compatible with all
browsers. Check your site here: http://www.anybrowser.com/siteviewer.html Stay away from graphics that take a
long time to load and excessive flash animation. http://www.anybrowser.com/siteviewer.html Stay away from graphics that take a
long time to load and excessive flash animation. netmechanic.com/products/HTML_Toolbox_FreeSample.shtml is a
good free tool to check the pages of your site.
Have patience. Improving your rankings take time. Once your site is added to a
search engine or directory, its ranking may start out low and then slowly work its
way up the ladder.
Susan McCrossin is a principle with She would be happy to talk with you about your internet marketing questions and needs.


Web Site: http://www.painternetmarketing.com

Contact Details: PA Internet Marketing, 111 Rosemary Lane, Suite 100
610-458-8040
610-458-9030
info@painternetmarketing.com